Following the phenomenal success of last year’s Contrex mineral water TV ad campaign, French agency Marcel recently organised a second public event featuring stunning visual effects by Fighting Fish’s Matthieu Jarrot. After setting a building ablaze via projection mapping, the assembled crowd were invited to douse the ‘fire’ with water cannons powered by Contrex’s pink fitness machines. Ultraviolet produced another version of the popular French 60s classic ‘Comment Te Dire Adieu’ to accompany this spectacular event.
